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we still have a long way to go - The Villages

hutch0
Date: 2008-06-24 23:22
Subject: we still have a long way to go
Security: Public
Location:the utility room in the sky
Mood:aggravatedaggravated
Music:thomas dolby
I'm more annoyed than I can tell you that 200 people complained about a Heinz Deli Mayo ad which featured a quick kiss between two men, and even more annoyed that because of the complaints, Heinz has withdrawn the ad. Dear God, what's wrong with us? In the name of humanity, the ad is funny, and the kiss is part of the joke. The ad can't be shown around kids' programming anyway because the product is so high in fat, salt and sugar it would be in breach of broadcasting guidelines, so what's the problem? And even if the ad wasn't funny and the kiss wasn't a joke, so what?
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Chris
User: camies
Date: 2008-06-25 06:28 (UTC)
Subject: (no subject)
This kind of 'thinking' (socalled) seems to be behind the standard setup in beer adverts - three men in a pub. Because if there were two of them they 'might be a gay couple' and somehow people would stop buying the product. I am bewildered by this. Do women shy away from products that could be identify with lesbians? I doubt it.
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pds_lit: Red Cat Quilt
User: pds_lit
Date: 2008-06-24 23:26 (UTC)
Subject: (no subject)
Keyword:Red Cat Quilt
Well, I guess I can add Heinz to my boycott list! I can make my own ketchup anyway if needed.
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Kat
User: artykat
Date: 2008-06-25 01:57 (UTC)
Subject: (no subject)
ooo I'd like THAT recipe!
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RealThog: real copies!
User: realthog
Date: 2008-06-24 23:37 (UTC)
Subject: (no subject)
Keyword:real copies!

"The ad can't be shown around kids' programming anyway"

Why shouldn't it be shown around kids' programming? My guess is the vast majority of the kids'd be totally cool about it, and there's a chance the ad might have a beneficial effect on some of the remainder.

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hutch0
User: hutch0
Date: 2008-06-25 22:41 (UTC)
Subject: (no subject)
It's not the subject matter but the product involved. Recent broadcasting guidelines mean there's a moratorium on advertising fatty, sugary, salty products around children's programming. It's a health thing - there's been a lot of nanny-statism around childhood obesity recently, although I'd hazard a guess that a BLT with a splash of this Heinz stuff would be healthier than the movie-themed box-meals the fastfood chains seem to be pitching at kids these days.
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User: sarcobatus
Date: 2008-06-25 01:39 (UTC)
Subject: (no subject)
Keyword:Blue Day
I haven't seen the ad here in the states, but I'll wager it will never get shown. But it's okay to market high fat and simple carbo meals to everyone, along with narrow-mindedness! Bah.
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hutch0
User: hutch0
Date: 2008-06-25 22:46 (UTC)
Subject: (no subject)
I can't see it airing in the US, either. Ever. Even in California and the other state that legalised same-sex marriages recently which I can't remember. But as you and artykat point out quite rightly, it's okay to promote a heart attack on a plate in an ad. As it is here, in fact.
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Kat: Bear tongue
User: artykat
Date: 2008-06-25 01:58 (UTC)
Subject: (no subject)
Keyword:Bear tongue
Honestly. I thought the ad was really fun, and lighthearted! Stupid people. You're right, we have a long way to go.

sarcobatus is right, here in the US we don't care how high in fat, salt or sugar an advert is... bring it on! We'll eat it!
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Chris
User: camies
Date: 2008-06-25 06:25 (UTC)
Subject: (no subject)
"it raised the difficult problem of parents having to discuss the issue of same-sex relationships with younger viewers." - WTF? Parents have to talk about a lot of things with their kids, including that one - the more it's seen as a 'difficult problem' the harder it's going to be to talk about it. Besides, 'a kiss is just a kiss'.

Edited at 2008-06-25 06:26 am (UTC)
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Chris
User: camies
Date: 2008-06-25 16:59 (UTC)
Subject: (no subject)
and if they actually watched the advert the 'deli chef' character is Mum, who just _appears_ to be a man...

Edited at 2008-06-25 04:59 pm (UTC)
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hutch0
User: hutch0
Date: 2008-06-25 22:53 (UTC)
Subject: (no subject)
Not only that, she appears to be Tony Soprano. That's my whole point. It's ludicrous. It's funny. And as the article points out, because it was promoting a certain kind of food it wouldn't have aired during the period when kids were most likely to be watching telly. I suspect the people who complained about this ad were among the people who complained about Jerry Springer - The Opera. Usually without having watched it.
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rou_killingtime
User: rou_killingtime
Date: 2008-06-26 09:35 (UTC)
Subject: (no subject)
Yeah, because heaven forbid that parents might have to talk to their kids about issues that make them uncomfortable.

Personally I think the truth lies closer to there being 200 complaining homophobes who simply used the "OMG, won't somebody please think of the children" line as an excuse for their bigotry.

Of course, there are some people who genuinely (and bizarrely, IMO) think it is a good idea to try to wrap their kids in cotton wool, but that's a rant for another time...
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hutch0
User: hutch0
Date: 2008-06-26 21:46 (UTC)
Subject: (no subject)
It's got nothing to do with kids. The people who didn't like this ad couldn't say, `We want this ad removed because it offends us,' because that would limit their chances of success. Invoke the kids, though, and that makes everyone sit up.
More seriously, I understand Stonewall are taking up arms against it, and I credited Stonewall with more common sense than that. And a sense of humour.
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