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we still have a long way to go - The Villages — LiveJournal

hutch0
Date: 2008-06-24 23:22
Subject: we still have a long way to go
Security: Public
Location:the utility room in the sky
Mood:aggravatedaggravated
Music:thomas dolby
I'm more annoyed than I can tell you that 200 people complained about a Heinz Deli Mayo ad which featured a quick kiss between two men, and even more annoyed that because of the complaints, Heinz has withdrawn the ad. Dear God, what's wrong with us? In the name of humanity, the ad is funny, and the kiss is part of the joke. The ad can't be shown around kids' programming anyway because the product is so high in fat, salt and sugar it would be in breach of broadcasting guidelines, so what's the problem? And even if the ad wasn't funny and the kiss wasn't a joke, so what?
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hutch0
User: hutch0
Date: 2008-06-25 22:41 (UTC)
Subject: (no subject)
It's not the subject matter but the product involved. Recent broadcasting guidelines mean there's a moratorium on advertising fatty, sugary, salty products around children's programming. It's a health thing - there's been a lot of nanny-statism around childhood obesity recently, although I'd hazard a guess that a BLT with a splash of this Heinz stuff would be healthier than the movie-themed box-meals the fastfood chains seem to be pitching at kids these days.
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RealThog
User: realthog
Date: 2008-06-25 23:14 (UTC)
Subject: (no subject)

"It's not the subject matter but the product involved."

Sorry, I was being unclear. I had quite recognized this. What I was querying was why the kiss, etc., should be regarded as making the ad unsuitable for showing to kids.
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hutch0
User: hutch0
Date: 2008-06-25 23:19 (UTC)
Subject: (no subject)
Well, exactly. It's not unsuitable for kids; it's unsuitable for the people who complained about it.
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